PetLeo is oriented towards both consumer customers and business customers. For our business customers they offer innovative development and UX solutions connecting all parties in the pet care system. On their business to consumer side, the PetLEO app is an easy-to-use, practical way to improve a pets life.

The difficulty in rebranding PetLEO came with designing a brand that needs to appeal to both business partners and app consumers. Another gratifying challenge was pulling together various ressources from different departments to be able to unify PetLEO values and needs when it comes to storytelling and visual design.

My end solution included and in-depth guide with seperate sections for both B2B and B2C communication. These included subsections including mission statements, logo and slogan, color guide, typography, shapes, stylescopes, icons, imagery, customer demographics and marketing voice. Since PetLEO had some unifying elements but many brand discrepancies when it came to each different department, it was important to make a styleguide that is both easily applied and agreed on.